Category: Social Media

Brand Advertising on TikTok: how it works

TikTok promotes creativity by making it accessible and within everyone’s reached. To be creators, you need a smartphone. To facilitate and stimulate participation are the characteristics of the platform itself. They are based on the production of short duration videos from 15 to 60 seconds, accompanied by music, sound effects, and filters. They can be combined through a very fast and intuitive editing system. The results are ballets, comic mini-sketches, and musical parodies in playback. The most characteristic type of content is the challenges. The real virtual challenges launched by influencers, but increasingly also by companies, to which TikTok users are called to respond.

How does Brand advertising work?

For brands, there are important opportunities to interact with the younger audience in new, fun, engaging ways. This way, the brand can increase awareness that goes well with the advertising offer of TikTok. It is developed to allow companies to invest in the platform by following its basic principles and respecting its primary purpose i.e., entertainment.

Due to a high level of personalization of the feed, the experience of using the contents is very engaging. TikTok provides a section “For you.” Here, the user can find really interesting content, identified by the platform based on the time spent on the video. The more users have seen content, the more that content is classified as interesting and landed in the user feed.

TikTok expertly winks at brands: Connecting brands today with the consumers of tomorrow. For a company, it is possible to launch a challenge or make users interact with their content through interactive cards and surveys. The more you stimulate the interaction offered, the greater the probability that users will become real brand ambassadors.

Below are the advertising options currently offered by TikTok:

  • Top View: This option offers the possibility to create videos up to one minute long, which the user sees as the first content when he opens the app.
  • Brand Takeover: Allows you to engage users immediately, with very short static or video content (3/5 seconds), for a powerful visual impact. Moreover, you can buy TikTok followers to get more visibility.
  • In-feed Ads: These are content (up to 60 seconds) with positioning in the “For you” section of the user feed. With which it is possible to interact in different ways (‘like,’ ‘comment,’ ‘share,’ ‘follow,’ ‘shoot videos with the same music’).
  • Branded Hashtag Challenge: This is the option that involves users by leveraging their passions and engaging them in terms of creativity. With this format, a brand can ask users to, in turn, create videos relating to the campaign theme and which will then be collected on the challenge page. On average, the engagement rate for campaigns of this type is around 8.5%.
  • Branded Effects: By creating branded effects to be made available to users, a brand offers the audience a high-impact visual and creative experience, providing a sort of universal language capable of bringing together the creativity of users.

Ultimately, is it advisable to start using TikTok for your communication campaigns? As always, it depends on the type of company, the target audience, but, above all, on the brand strategy. You should never create or make hasty decisions based on curiosity or the desire to oversee all available channels.

Colo: What Is Colocation?

If you’re a business owner, then you understand how important your server colocation will be for your own organization. Whether storing customer records to the clients of a business-to-business service provider, sales histories for a retailer, or product info for an eCommerce website, the information stored on private servers is essential to a organization’s success. It’s precious, and the steps needed to keep it are a crucial although pricey element of conducting any business that is modern.

For many years, the only practical solution to data storage has been the use of on-site servers. These servers required maintenance by well-paid and highly-trained IT professionals and seldom came cheap. Beyond hardware and good personnel’s expenses, of conducting a server room the inherent costs add up quickly. Physical distance, power, temperature regulation, network requirements: these factors must be taken into consideration.

server colocation

Sure, there are a multitude of hosting services out there offering alternatives. When these services cover a vast selection of hosting solutions, without your digital infrastructure that is current, what if you can reduce costs? This is much more than a dream, through the usage of colocation hosting.

  1. Contents hide
  2. Benefits to Colocation Hosting
  3. Disadvantages of Colocation Hosting
  4. Matters to Consider in a Colocation Service Provider

What is Colocation? Rather than a company storing servers in a server room inside their facilities, colocation allows businesses to lease electricity and space within the remote data center of a provider. In exchange for a monthly charge, the company owning the servers is able to utilize the information centre’s assets while still making use of personnel and their hardware they already pay for.

Using colocation resembles renting a storage device at a massive storage rental center.

The organization providing the space possesses the building. The contents of these containers would be the private possessions of their organization renting the distance, although storage units are offered in the form of racks and cages. The client is then granted 24/7 access to their servers within a facility. For maintaining the servers, the responsibility remains with the company who owns them while the gear is stored remotely.

Typically, when buying colocation solutions, the firm providing the support provides up the use of their physical space, cooling hardware, electricity use, bandwidth, and bodily security/disaster mitigation processes. From there, their servers must be maintained by the owners themselves.

As a result of this, pricing for colocation solutions can vary greatly. Typically this cost and the amount of physical space correlate directly. Additionally, the required strength of community connectivity per server, and the amount of on-site support required to keep the factor in as well.

Managed Colocation

Numbered cables plugged into a pillar to the back of a computer

As the need for colocation services grow, more and more service providers have begun offering managed colocation.

Like routine colocation, in a managed colocation plan, a firm rents space in a data centre and uses the facility’s tools to run their own hardware. Unlike colocation services that are typical however, with colocation, companies have access to technicians that help them act contracted IT personnel and run their servers.

Due to the wide variety of possible server configurations however, a technician’s ability to control an outside company’s servers may be restricted. For colocation solutions being considered by business owners, it might be worth their time to check into a server hosting program instead.

Dedicated server hosting hosting offers many of the very same benefits of colocation. Considering that the servers are built and maintained entirely by the service provider’s personnel their comprehension of the technologies and ability will be even more precise. As a result will be greater.

Colo? Let’s Learn in the Article

If you’re a business owner, then you know how important your servers will be for your own organization. Whether storing client records to a business-to-business service provider’s customers, sales histories to get a brick-and-mortar merchant, or product info for an eCommerce site, the data stored on personal servers is essential to a organization’s success. It is valuable, and the measures necessary to keep it are of running any business enterprise, a costly but critical element.

For many years, the only practical solution to server colocation has been the use of on-site servers. These servers required care by highly-trained and well-paid IT professionals and rarely came. Beyond hardware and great personnel’s expenses, the underlying costs of conducting a server space add up quickly. Physical space temperature regulation these factors must all be taken under consideration.

Sure, there are a multitude of hosting providers out there that offer alternatives. When these services cover a vast range of hosting solutions, without your infrastructure that is present, what if you can reduce prices? This is much more than a dream, through the use of colocation hosting.

server colocation

But what’s colocation and how can it benefit you?

  1. Contents hide
  2. Benefits to Colocation Hosting
  3. Disadvantages of Colocation Hosting
  4. Managed Colocation
  5. Matters to Consider in a Colocation Service Provider

Colocation, also called”Co-location” or”Colo” for short, is a simple concept in its core. Rather than a company storing servers within a server area colocation makes it possible for businesses to lease space and power within the remote data centre of a provider. In exchange for a monthly charge, the business owning the servers is able to utilize the resources of the data center while still making use of personnel and the hardware .

Using colocation resembles renting a storage device in a large storage rental center.

The organization providing the space owns the building. Storage units are extended in the form of cages and racks, but the contents of these containers are the private possessions of the organization. The client is subsequently allowed 24/7 access to their own servers within a strictly tracked facility. While the gear is stored for keeping the servers the responsibility remains.

Typically, when purchasing colocation solutions, the company providing the support offers up the usage of their physical space, cooling , power use, bandwidth, and bodily security/disaster mitigation procedures. From that point, the owners should maintain their servers .

As a consequence of this, pricing for colocation solutions may vary greatly. Typically this price correlates directly with the amount of space. Additionally, the strength of community connectivity each host, and the amount of support required to maintain the servers factor in as well.

Numbered cables plugged in a column to the back of a pc

As the need for colocation services grow, more and more service providers have begun offering managed colocation.

Like regular colocation, in a managed colocation plan, a company rents space in a data centre and uses the facility’s resources to run their own hardware. With colocation however, unlike typical colocation services, companies have access to technicians who help their servers operate and behave as contracted IT personnel.

On account of the wide variety of potential server configurations though, a technician’s ability to manage an outside firm’s servers may be limited. For colocation services being considered by business owners, it might be worth their time to check to a managed dedicated server hosting plan instead.

Dedicated server hosting provides a lot of the very same benefits of colocation. Since the servers are generally constructed and maintained entirely by the personnel of the service provider their comprehension of the technologies and capacity will be even more precise. As a result, the services they will be able to provide will be greater.

Effective YouTube video SEO tips to increase your video ranking in search engine

Every business desires to be popular in the virtual world of video platforms. People who like to express themselves by sharing videos with others can do it very easily and with no specific skills or programs. YouTube has provided a set of tools, which allow people to express themselves by sharing videos with other people. Being the most widely used video-sharing site it offers a fun, creative and interactive environment.

For marketers, YouTube’s popularity offers a great set of possibilities for promotion and reaching to a large number of audiences. YouTube has approximately 1.8 billion active monthly users from all around the world. With the growing role, that visual content is performing in search engine results, having YouTube credibility can probably help boost search engine ranking positions as well. Here’s how to increase your video ranking in the search engine that in turns give you more YouTube views and subscribers.

  • Once you find out what people need, research that topic and create a video. You can combine a few top search keywords and create a single video. Google keyword suggestions are great for finding multiple related search keywords that people are using.
  • ·, For example, let us take the keyword “Video SEO”. I just put this keyword in Safari and I got some keyword suggestions. These suggestions are based on what people have already searched for.
  • To go deeper, you can look at the total search volume for each related keyword and form your title accordingly. Also, do not make the video too generic – you should serve a specific need. You need to have the right balance between specificity and reaching a wide audience.
  • It is a well-known fact that entrepreneurs who start with the product often fail. The business has to keep the customer’s need in mind and start there. Creating content is no different. You have to know what people need and then create the content. This is where video SEO (or website SEO) starts. Once you know what people want, then create the content.
  • Sometimes when introducing new concepts, you need to create content about it and people won’t be searching for it already. To promote such content, you need an audience and you can build an audience only when you create content that people are already looking for. Else they may never find you.

Other technical factors that you have to consider for search relevancy when trying to rank YouTube videos are:

  • Naming the video file with keywords before uploading the video. Ex: video-SEO-tips.mp4
  • Giving a proper keyword-rich (but not keyword-stuffed) title.
  • A keyword-rich description for the video
  • YouTube video tags
  • Content in the video (YouTube looks into the dialog using speech to text technology)

Social media sharing is the icing on the cake. A lot of people will find your videos through search and when a percentage of those viewers share it on social media, you will get even more visitors and such social sharing is rewarded with high rankings – which leads us to the video value signals. Create good content and then use the techniques to communicate relevancy to get higher ranking in search engine.

Social Media and the Importance of Audience

The impact social media has created reaches nearly every aspect of an individual’s life. Of the many impacts, I believe the immediate connections it makes possible to be the most important. An individual is able to reach their audience from wherever they have an internet connection, which is almost unlimited. The immediacy and scope of these interactions are beneficial in ways never seen before the advent of social media.  Previously, to reach the number of people someone can via social media an individual would be forced to purchase some type of advertisement platform. However, social media allows for what may be the most efficient form of advertising free of charge. The only limitations are that of the individual’s drive. I have found that social media provides a form of alternative classifieds for advice, event advertisement, and what I like to call “crowdsourced hope”. Advantages such as these afforded by social media provide individuals attempting to start businesses greatly. The Instagram followers audience reached can be a nearly invaluable asset to someone such as myself.

With the help of a fellow student and close friend, I am in the process of starting a metal foundry. The small scale with which we will be working lands us in a rather niche workplace and a somewhat nonexistent market. The information necessary to create the tools with which we will be working–small scale furnaces, forges, and cupolas–is extremely hard to find. However, there is a small community of people who have expertise within this field. Many of them have decades of knowledge, but the community is spread all across the country; we only have access to them in person a couple of weeks out of the year. The immediate connectedness provided by social media allows the transfer of knowledge quite easily. We are able to tap into almost the entire aforementioned community due to this. This has helped with the sourcing of tools, information, blueprints, and additional contacts which have been incredibly valuable to us. This immediate communication has saved us almost innumerable hours.

The previously touched on the market or, more accurately, lack of market would be extremely difficult to navigate were we without the ability to access a social media audience. The product we are selling, personalized cast aluminum art and the experience of watching said art be poured, is not one people necessarily are aware of or seeking out. However, when individuals are aware of this experience, they find it fascinating. We attempt to do events at venues such as bars or piggyback onto art fairs, if possible. On social media, we are able to reach thousands of people in our area for free through combined efforts. The videos we post pique the interest of whoever sees them. Watching hot metal being poured is fascinating. The audience we need to reach is either those who will come to the event or those who will host it. It is far easier to convince a bar owner that you can do this event safely with the help of video evidence. Through the social media impact of my partner’s and my own efforts, we will be able to find venues to host events; we will also be able to reach a large customer base for free or you can buy active Instagram followers. Social media has provided an invaluable advertisement resource that has effectiveness directly affected by how hard we work.

Starting a business while in undergrad is not by any means an easy task. While balancing our homework, work, and class schedules, we also need to find the time to build a huge amount of equipment, plan events, and source materials. At times, all of the tasks on my plate seem to be practically insurmountable. Everything eats up so much time, and hope can wane at certain points. Oftentimes, we are working so hard at gnawing away the huge task list in our paths that we do not look back to see what we have already accomplished. We do not necessarily celebrate each other on our work ethic, and until we have a successful event, the job is nearly rewardless. An individual can only find joy in tedium for so long. This is where I see the importance of what I called “crowdsourced hope”. The community we have surrounded ourselves with on social media allows us to gain some type of reward for our struggles. When things are rough, we can turn to the encouragement from our peers, mentors, and other members of this small community we rest within for hope. Friends online have no qualms about letting us know how impressed they are with our goals and our progress. This type of encouragement is a sort of fuel for our work ethic. It allows us to see that others believe in our goals and pushes us to continue on with our work. This “crowdsourced hope” is likely the most important aspect of social media, to me. We have set ourselves on a huge task, and it would be easy to be discouraged were it not for the support of our digital peers.

Social media has provided me with multiple extremely valuable tools for my specific situation. It is the catalyst that will allow me to reach many of my goals. If I was not able to connect to the people I am afforded via social media, my goal of building a foundry would likely be unattainable. The immediate connectedness is almost certainly what will be the push we need to make our goals happen. It provides tools in advertisement and information sourcing that would have been expensive enough to block our dreams in a time before social media. More importantly than that, however, social media provides hope via encouragement from those who believe in us. This type of hope is without a doubt something one cannot put a dollar amount on. Without the tools afforded to us by social media, it is likely I would likely live life with unrealized dreams.